📧 The buyer welcome email — ready to copy

Subject: You're in — session one is ready
Preview: Your username is your email. Your password is the one you chose. Start today.
Goes to: Quiz users who PAID (mutually exclusive with the abandonment email)
Substitutions: %FIRSTNAME% · %PLANNAME% · %AMOUNTCHARGED% · %RENEWALDATE% · %RENEWALAMOUNT% — map to your SendGrid tags.
🔴 Nic: the full build note lives in the comment at the top of the HTML itself — copy the file and read it there before wiring anything.
⬇ Download .html Open raw
<!doctype html>
<html lang="en">
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<meta charset="utf-8">
<meta name="viewport" content="width=device-width,initial-scale=1">
<meta name="color-scheme" content="light only">
<meta name="supported-color-schemes" content="light only">
<title>You&rsquo;re in &mdash; session one is ready</title>
<!-- ===================================================================
     QUIZ BUYER WELCOME · transactional · fires on SUCCESSFUL PAYMENT (quiz lane)
     Sibling of email-welcome-noquiz (the non-quiz buyer lane). Same shape on purpose —
     ONE difference, and it is the important one:

     🔴 QUIZ BUYERS CHOOSE THEIR OWN PASSWORD AT CHECKOUT.
        So this email must NEVER print a generated password and must NEVER tell them to wait
        for a password email. It states: username = your email · password = the one you chose.
        (TMA's own 2025 exit surveys carry the failure verbatim: "I was told I already had an
        account and no matter what I did I couldn't log in.")

     SUBJECT: You're in — session one is ready
     PREVIEW: Your username is your email. Your password is the one you chose. Start today.

     MERGE TAGS (%FIELD% convention — email_lint rejects Liquid; NIC maps to SendGrid):
       %FIRSTNAME% (fallback "there") · %EMAIL% · %PLANNAME% · %AMOUNTCHARGED% ·
       %RENEWALDATE% · %RENEWALAMOUNT%
       🔴 NO %PASSWORD% on this lane — there isn't one to send.
     =================================================================== -->
<style>
@media (prefers-color-scheme: dark){
  /* scoped — NEVER a blanket td/table override: that flips the locked navy footer white */
  body, .tma-bg { background-color:#ffffff !important; }
  .tma-ink { color:#2e3342 !important; }
  .tma-cta { background-color:#FFB000 !important; color:#0b1120 !important; }
}
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<body class="tma-bg" style="margin:0;padding:0;background-color:#ffffff;">
<div style="display:none;max-height:0;overflow:hidden;mso-hide:all;">Your username is your email. Your password is the one you chose. Start today.&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;</div>
<table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" class="tma-bg" style="background-color:#ffffff;">
<tr><td align="center" class="tma-bg" style="padding:24px 12px;background-color:#ffffff;">
<table role="presentation" cellpadding="0" cellspacing="0" border="0" width="600" class="tma-bg" style="max-width:600px;width:100%;background-color:#ffffff;">

<tr><td style="padding:0 40px 18px;">
  <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="background-color:#f4f8fa;border-radius:8px;">
  <tr><td style="padding:12px 16px;">
    <p style="margin:0;font-family:Georgia,'Times New Roman',serif;font-size:13px;color:#5b6b7a;line-height:1.6;"><b style="color:#2e3342;">%PLANNAME%</b> &middot; %AMOUNTCHARGED% paid &middot; renews %RENEWALDATE% at %RENEWALAMOUNT%</p>
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  <p class="tma-ink" style="margin:0 0 18px;font-family:Georgia,'Times New Roman',serif;font-size:17px;color:#2e3342;line-height:1.65;">%FIRSTNAME% &mdash; <b>you&rsquo;re in</b>, and we&rsquo;re properly glad you are.</p>

  <p class="tma-ink" style="margin:0 0 18px;font-family:Georgia,'Times New Roman',serif;font-size:17px;color:#2e3342;line-height:1.65;">I had rotator cuff surgery at 220lb and ten years of lifting, because <b>strong muscles don&rsquo;t protect a shoulder that never learned to move</b>.</p>

  <p class="tma-ink" style="margin:0 0 18px;font-family:Georgia,'Times New Roman',serif;font-size:17px;color:#2e3342;line-height:1.65;">What rebuilt me was <b>progressive calisthenics</b>. Done properly it&rsquo;s the most powerful bodyweight training there is &mdash; <em>lean muscle, conditioning, mobility and joints that hold up</em>, all from the same work.</p>

  <p class="tma-ink" style="margin:0 0 8px;font-family:Georgia,'Times New Roman',serif;font-size:17px;color:#2e3342;line-height:1.6;">And you build all of it while <b>mastering real skills</b> &mdash; step by step, new levels as you go.</p>

  <p class="tma-ink" style="margin:0 0 8px;font-family:Georgia,'Times New Roman',serif;font-size:17px;color:#2e3342;line-height:1.6;"><b>That&rsquo;s the system you&rsquo;ve just opened.</b> Stick with it and you&rsquo;ll see changes you didn&rsquo;t think were still available to you &mdash; the same ones our members keep writing in about.</p>

  <p class="tma-ink" style="margin:0 0 16px;font-family:Georgia,'Times New Roman',serif;font-size:17px;color:#2e3342;line-height:1.6;"><strong style="color:#00847a;">Here&rsquo;s your access &mdash; everything you need is below.</strong></p>

  <p class="tma-ink" style="margin:0 0 12px;font-family:Georgia,'Times New Roman',serif;font-size:15px;color:#2e3342;line-height:1.6;">Keep this email somewhere safe and searchable &mdash; it&rsquo;s how you get into your Movement Athlete account.</p>

  <!-- 🔴 NIC: %EMAIL% = their login email (the one they paid with). There is NO %PASSWORD% on
       this lane — quiz buyers set their own at checkout. Do not add one. -->
  <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="margin:0 0 16px;background-color:#f4f8fa;border:1px solid #e2eaf0;border-radius:8px;">
  <tr><td style="padding:14px 18px;border-bottom:1px solid #e2eaf0;">
    <p style="margin:0;font-family:Georgia,'Times New Roman',serif;font-size:11px;font-weight:bold;letter-spacing:0.08em;text-transform:uppercase;color:#8a99a8;">Username</p>
    <p style="margin:2px 0 0;font-family:Georgia,'Times New Roman',serif;font-size:16px;font-weight:bold;color:#1a2540;">%EMAIL%</p>
    <p style="margin:2px 0 0;font-family:Georgia,'Times New Roman',serif;font-size:11px;font-style:italic;color:#8a99a8;">your email address</p>
  </td></tr>
  <tr><td style="padding:14px 18px;">
    <p style="margin:0;font-family:Georgia,'Times New Roman',serif;font-size:11px;font-weight:bold;letter-spacing:0.08em;text-transform:uppercase;color:#8a99a8;">Password</p>
    <p style="margin:2px 0 0;font-family:Georgia,'Times New Roman',serif;font-size:16px;font-weight:bold;color:#1a2540;">The one you chose at checkout</p>
    <p style="margin:2px 0 0;font-family:Georgia,'Times New Roman',serif;font-size:11px;font-style:italic;color:#8a99a8;">you created it when you paid &mdash; there&rsquo;s no password email coming</p>
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<tr><td style="padding:0 40px 10px;">
  <p class="tma-ink" style="margin:0;font-family:Georgia,'Times New Roman',serif;font-size:17px;color:#2e3342;line-height:1.6;"><strong>Download the app and start session one:</strong></p>
</td></tr>
<tr><td align="center" style="padding:0 40px 14px;">
  <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%">
  <tr>
    <td width="50%" valign="top" style="padding:0 5px 0 0;">
      <a class="tma-cta" href="https://apps.apple.com/us/app/movement-athlete/id1357148593?ct=post_purchase_welcome" style="display:block;width:100%;box-sizing:border-box;background-color:#FFB000;color:#0b1120;font-family:Georgia,'Times New Roman',serif;font-size:16px;font-weight:700;line-height:1.4;text-align:center;text-decoration:none;padding:14px 10px;border-radius:8px;">&#63743; iPhone &#8594;</a>
    </td>
    <td width="50%" valign="top" style="padding:0 0 0 5px;">
      <a class="tma-cta" href="https://play.google.com/store/apps/details?id=com.themovementathlete.app&amp;hl=en_GB&amp;referrer=utm_source%3Dsendgrid%26utm_medium%3Demail%26utm_campaign%3Dpost_purchase_welcome" style="display:block;width:100%;box-sizing:border-box;background-color:#FFB000;color:#0b1120;font-family:Georgia,'Times New Roman',serif;font-size:16px;font-weight:700;line-height:1.4;text-align:center;text-decoration:none;padding:14px 10px;border-radius:8px;">&#9654; Android &#8594;</a>
    </td>
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  </table>
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<tr><td style="padding:6px 40px 28px;">
  <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="background-color:#f4f8fa;border-left:4px solid #00d4aa;border-radius:8px;">
  <tr><td style="padding:18px 20px;">
    <p style="margin:0 0 10px;font-family:Georgia,'Times New Roman',serif;font-size:13px;font-weight:bold;letter-spacing:0.08em;text-transform:uppercase;color:#00847a;">Who built this</p>
    <p style="margin:0 0 12px;font-family:Georgia,'Times New Roman',serif;font-size:15px;color:#2e3342;line-height:1.6;"><strong>The session you&rsquo;re about to open was built by physiotherapists, gymnastics coaches and sports scientists, not by a marketing department.</strong></p>
    <p style="margin:0;font-family:Georgia,'Times New Roman',serif;font-size:14px;color:#2e3342;line-height:1.65;">It&rsquo;s backed by the Lead Sports Accelerator (led by Adidas and ex-Red Bull executives), and it&rsquo;s daily training in 47 countries.</p>
  </td></tr>
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<!-- APP ASSET — the 4-device mockup, already hosted on themovementathlete.com (Aga's pick).
     webp: renders in Gmail/Apple Mail/most clients; Outlook desktop shows the alt text — acceptable.
     NOTE: deliberately UNLINKED for buyers — no quiz-root link in a member email; the store
     buttons above are the one door. -->
<tr><td align="center" style="padding:0 24px 22px;">
  <img src="https://themovementathlete.com/wp-content/uploads/4-Device-Screen-Mockup-NEW-2-1.webp" alt="The Movement Athlete on every screen: the assessment, your personalised training plan and skill progressions on phone, tablet, laptop and TV." width="520" style="width:100%;max-width:520px;height:auto;display:block;border:0;outline:none;text-decoration:none;margin:0 auto;">
  <p style="margin:8px 0 0;font-family:Georgia,'Times New Roman',serif;font-size:11px;color:#8a99a8;line-height:1.5;">Your training on every device: phone, tablet, laptop, TV.</p>
</td></tr>

<tr><td style="padding:0 40px 8px;">
  <p style="margin:0 0 12px;font-family:Georgia,'Times New Roman',serif;font-size:13px;font-weight:bold;letter-spacing:0.08em;text-transform:uppercase;color:#00847a;">You&rsquo;re in good company</p>

  <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="margin:0 0 10px;background-color:#ffffff;border:1px solid #e2eaf0;border-left:4px solid #00d4aa;border-radius:8px;">
  <tr>
    <td width="76" valign="top" style="padding:14px 0 14px 14px;">
      <img src="https://themovementathlete.com/wp-content/uploads/IMG-20210510-WA0004-1-150x150.jpg" alt="Luke — Movement Athlete member" width="56" height="56" style="width:56px;height:56px;border-radius:50%;display:block;border:0;">
    </td>
    <td valign="top" style="padding:14px 16px 14px 12px;">
      <p style="margin:0 0 6px;font-family:Georgia,'Times New Roman',serif;font-size:13.5px;color:#2e3342;line-height:1.55;"><em>&ldquo;When I found TMA this has absolutely changed everything for me&hellip; <strong>It feels like you&rsquo;ve got a personal trainer in your pocket.</strong>&rdquo;</em></p>
      <p style="margin:0;font-family:Georgia,'Times New Roman',serif;font-size:12px;font-weight:bold;color:#5b6b7a;">&mdash; Luke Murray</p>
    </td>
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  <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="margin:0 0 10px;background-color:#ffffff;border:1px solid #e2eaf0;border-left:4px solid #00d4aa;border-radius:8px;">
  <tr>
    <td width="76" valign="top" style="padding:14px 0 14px 14px;">
      <img src="https://themovementathlete.com/wp-content/uploads/2019/11/ANTHONY-150x150.png" alt="Anthony — Movement Athlete member" width="56" height="56" style="width:56px;height:56px;border-radius:50%;display:block;border:0;">
    </td>
    <td valign="top" style="padding:14px 16px 14px 12px;">
      <p style="margin:0 0 6px;font-family:Georgia,'Times New Roman',serif;font-size:13.5px;color:#2e3342;line-height:1.55;"><em>&ldquo;I was just tired of aching all the time and feeling like I was losing mobility. Now I am feeling so much better. <strong>My hips and my lower back have stopped hurting.</strong>&rdquo;</em></p>
      <p style="margin:0;font-family:Georgia,'Times New Roman',serif;font-size:12px;font-weight:bold;color:#5b6b7a;">&mdash; Anthony Monte</p>
    </td>
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  </table>

  <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="margin:0 0 4px;background-color:#ffffff;border:1px solid #e2eaf0;border-left:4px solid #00d4aa;border-radius:8px;">
  <tr>
    <td width="76" valign="top" style="padding:14px 0 14px 14px;">
      <img src="https://themovementathlete.com/wp-content/uploads/kali3-150x150.png" alt="Kali — Movement Athlete member" width="56" height="56" style="width:56px;height:56px;border-radius:50%;display:block;border:0;">
    </td>
    <td valign="top" style="padding:14px 16px 14px 12px;">
      <p style="margin:0 0 6px;font-family:Georgia,'Times New Roman',serif;font-size:13.5px;color:#2e3342;line-height:1.55;"><em>&ldquo;I don&rsquo;t have to think about programming, it does everything for me&hellip; I&rsquo;m seeing <strong>a lot of strength &amp; mobility improvements</strong> and I&rsquo;m feeling more confident and more aware of my body.&rdquo;</em></p>
      <p style="margin:0;font-family:Georgia,'Times New Roman',serif;font-size:12px;font-weight:bold;color:#5b6b7a;">&mdash; Kali Bennet</p>
    </td>
  </tr>
  </table>

  <p style="margin:0 0 18px;font-family:Georgia,'Times New Roman',serif;font-size:11px;color:#8a99a8;line-height:1.5;">Real members &mdash; from themovementathlete.com, shared with permission.</p></td></tr>

<tr><td style="padding:0 40px 26px;">
  <p class="tma-ink" style="margin:0 0 16px;font-family:Georgia,'Times New Roman',serif;font-size:17px;color:#2e3342;line-height:1.6;"><span style="text-decoration:underline;text-decoration-color:#00d4aa;text-underline-offset:3px;">Session one will probably feel too easy, and that&rsquo;s deliberate.</span> It starts where your joints can adapt, not where your ego wants to start.</p>
  <p class="tma-ink" style="margin:0 0 18px;font-family:Georgia,'Times New Roman',serif;font-size:17px;color:#2e3342;line-height:1.6;"><strong>If anything doesn&rsquo;t work, hit reply. It comes to me.</strong></p>
  <p style="margin:0 0 4px;font-family:Georgia,'Times New Roman',serif;font-size:17px;color:#2e3342;line-height:1.65;">Jesse</p>
  <p class="tma-ink" style="margin:0 0 18px;font-family:Georgia,'Times New Roman',serif;font-size:14px;color:#5b6b7a;line-height:1.5;">Head Coach, The Movement Athlete</p>
  <p style="margin:0;font-family:Georgia,'Times New Roman',serif;font-size:15px;color:#2e3342;line-height:1.65;"><strong>P.S.</strong> <em>You&rsquo;ve got sixty days to change your mind, and it&rsquo;s one email to me &mdash; full refund, no forms and no phone call.</em></p>
</td></tr>

<!-- ════════════════════════════════════════════════════════════════
     LOCKED TMA EMAIL FOOTER — paste this EXACT block at the end of every email.
     Never hand-write a footer. Two rows: (1) social-proof badge, (2) legal.
     Source of truth (matches memorial-day-2026, 980, onboarding). Last set: 12 Jun 2026.
     ════════════════════════════════════════════════════════════════ -->

<!-- ══ SOCIAL PROOF ROW — navy bg, teal top border, TMA proof badge image ══ -->
<tr>
  <td style="background-color:#1a2540;padding:28px 40px 24px;text-align:center;border-top:3px solid #00d4aa;">
    <img src="https://content.app-us1.com/JgBmb/2026/05/22/5532b0da-bc84-49a0-bce3-d93606ab74b8.png" alt="100,000+ members · 4.8 stars" width="280" style="display:block;margin:0 auto 10px;max-width:280px;width:100%;height:auto;" />
    <p style="margin:0 0 10px;font-family:Georgia,'Times New Roman',serif;font-size:12px;color:rgba(232,236,241,0.55);line-height:1.6;">100,000+ members &nbsp;&middot;&nbsp; &#9733; 4.8 stars</p>
    <a href="https://themovementathlete.com/success-stories/" style="font-family:Georgia,'Times New Roman',serif;font-size:12px;font-weight:bold;color:#00d4aa;text-decoration:none;letter-spacing:0.04em;">See what they&rsquo;re saying &#8594;</a>
  </td>
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<!-- ══ FOOTER ROW — navy, reply invite, brand, subscription note, unsubscribe, medical disclaimer ══ -->
<tr>
  <td style="background-color:#1a2540;padding:24px 40px;text-align:center;border-radius:0 0 8px 8px;">
    <p style="margin:0 0 14px;font-family:Georgia,'Times New Roman',serif;font-size:12px;font-style:italic;color:rgba(232,236,241,0.5);line-height:1.6;">Have a question? Hit &lsquo;Reply&rsquo; &mdash; there&rsquo;s a human on the other side.</p>
    <p style="margin:0 0 6px;font-family:Georgia,'Times New Roman',serif;font-size:12px;color:rgba(232,236,241,0.5);line-height:1.6;">The Movement Athlete</p>
    <p style="margin:0 0 6px;font-family:Georgia,'Times New Roman',serif;font-size:12px;color:rgba(232,236,241,0.5);line-height:1.6;">You&rsquo;re receiving this because you&rsquo;re a Movement Athlete member.</p>
    <p style="margin:0 0 10px;font-family:Georgia,'Times New Roman',serif;font-size:12px;line-height:1.6;"><a href="%UNSUBSCRIBELINK%" style="color:#00d4aa;text-decoration:none;">Unsubscribe</a></p>
    <p style="margin:0;font-family:Georgia,'Times New Roman',serif;font-size:10px;color:rgba(232,236,241,0.2);font-style:italic;line-height:1.5;">Always consult your healthcare provider before starting any new exercise programme, particularly if you have a history of injury or joint issues.</p>
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