📧 The paywall-abandonment email — ready to copy

Subject: Try the app on us — your results are ready
Preview: Download, log in with the details inside, and do your first session today. No card needed.
Goes to: Quiz users who reached the paywall and did NOT pay
Substitutions: %FIRSTNAME% · %EMAIL% · %QUIZPASSWORD% — map to your SendGrid tags.
🔴 Nic: the full build note lives in the comment at the top of the HTML itself — copy the file and read it there before wiring anything.
⬇ Download .html Open raw
<!doctype html>
<html lang="en">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width,initial-scale=1">
<meta name="color-scheme" content="light only">
<meta name="supported-color-schemes" content="light only">
<title>Try the app on us &mdash; your results are ready</title>
<!-- ═══════════════════════════════════════════════════════════════════
     PAYWALL-ABANDON · FREE 3 WORKOUTS · transactional/behavioural (Nic/SendGrid)
     Trigger: reached the paywall, did not pay — suggest T+1h from last paywall view.
     Copy: email fleet (email-copywriter), 29 Jul 2026. ONE email, no split (Aga).
     SUBJECT: "Try the app on us — your results are ready"
     PREVIEW: "Download, log in with the details inside, and do your first session today. No card needed."
     The job of this email is ONE thing: get a non-buyer to open the app and train.
     The subject pairs the OFFER ("try the app on us") with the RECOGNITION half ("your results
     are ready") — the exact phrase quiz users already associate with the live SendGrid send, so
     it reads as the email they were expecting rather than a new pitch. Offer leads because they
     have just declined to pay; the recognition half earns the open.
     "On us" carries the generosity without the word "free" (which can't lead) and without any
     discount language (Gmail Promotions risk + implies a price cut we are not making).

     🔴 NIC — THERE IS ALREADY AN EMAIL GOING OUT. START THERE:
       Quiz users currently receive a SendGrid email titled "{Name}, your results are ready!"
         Django `MailSender.send_post_quiz_email_for`
         → template `app/apps/quiz/templates/quiz_email.html`, fired from `apps/quiz/signals.py`
       STEP 1 — find out WHEN it fires and WHO receives it (every quiz finisher? only paywall
         viewers? do buyers get it too?). Every other decision depends on that answer.
       STEP 2 — then do ONE of these, not both:
         A) EDIT IT — replace that template's body with this email.
         B) NEW SEND — leave it alone and add this one at ~T+1h after the paywall, non-buyers only.
       🔴 While you're in there: that template prints the literal text "Password: [Chosen Password]"
         — an unfilled placeholder — so people are currently told to log in with the words
         "[Chosen Password]". Broken either way; fix it in whichever option you pick.
       Quiz users only · suppress anyone who PAID (they get the buyer welcome instead).

     🔴 NIC: %FIRSTNAME% is AC syntax — swap for your SendGrid substitution tag with a
     "there" fallback. Store links carry ?ct= / &referrer= for attribution.
     ═══════════════════════════════════════════════════════════════════ -->
<style>
@media (prefers-color-scheme: dark){
  /* scoped — NEVER a blanket td/table override: that flips the locked navy footer white */
  body, .tma-bg { background-color:#ffffff !important; }
  .tma-ink { color:#2e3342 !important; }
  .tma-cta { background-color:#FFB000 !important; color:#0b1120 !important; }
}
</style>
</head>
<body class="tma-bg" style="margin:0;padding:0;background-color:#ffffff;">
<div style="display:none;max-height:0;overflow:hidden;mso-hide:all;">Download, log in with the details inside, and do your first session today. No card needed.&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;&nbsp;&zwnj;</div>
<table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" class="tma-bg" style="background-color:#ffffff;">
<tr><td align="center" class="tma-bg" style="padding:24px 12px;background-color:#ffffff;">
<table role="presentation" cellpadding="0" cellspacing="0" border="0" width="600" class="tma-bg" style="max-width:600px;width:100%;background-color:#ffffff;">

<tr><td style="padding:8px 40px 24px;">
  <p class="tma-ink" style="margin:0 0 18px;font-family:Georgia,'Times New Roman',serif;font-size:17px;color:#2e3342;line-height:1.65;">%FIRSTNAME%,</p>

  <p class="tma-ink" style="margin:0 0 16px;font-family:Georgia,'Times New Roman',serif;font-size:17px;color:#2e3342;line-height:1.6;">Progressive calisthenics is powerful &mdash; but it only works from one place: <strong>your exact starting point.</strong></p>
  <p class="tma-ink" style="margin:0 0 16px;font-family:Georgia,'Times New Roman',serif;font-size:17px;color:#2e3342;line-height:1.6;">You took the assessment. <strong>You know exactly where you are on the journey to the advanced skills.</strong></p>
  <p class="tma-ink" style="margin:0 0 16px;font-family:Georgia,'Times New Roman',serif;font-size:17px;color:#2e3342;line-height:1.6;"><strong>That plan is ready and waiting in the app.</strong></p>
  <p class="tma-ink" style="margin:0 0 16px;font-family:Georgia,'Times New Roman',serif;font-size:17px;color:#2e3342;line-height:1.6;"><em>Already mastered the fundamentals? The app finds you a more advanced starting point.</em></p>

  <p class="tma-ink" style="margin:0 0 16px;font-family:Georgia,'Times New Roman',serif;font-size:17px;color:#2e3342;line-height:1.6;"><strong>We want to give you the first 3 workouts to try it.</strong></p>
  <p class="tma-ink" style="margin:0 0 16px;font-family:Georgia,'Times New Roman',serif;font-size:17px;color:#2e3342;line-height:1.6;"><em>Before you&rsquo;ve paid a single penny.</em></p>

  <p class="tma-ink" style="margin:0 0 16px;font-family:Georgia,'Times New Roman',serif;font-size:17px;color:#2e3342;line-height:1.6;">Download the app and sign in &mdash; <strong>your login is right here:</strong></p>

  <!-- 🔴 NIC: SendGrid substitutions. %EMAIL% = their address; %QUIZPASSWORD% = the password
       generated at P52 email capture (quiz_create_user_with_password). SUPPRESS this email for
       anyone who PAID — buyers set their own password at checkout (brief §6.15/§6.16). -->
  <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="margin:0 0 16px;background-color:#f4f8fa;border:1px solid #e2eaf0;border-radius:8px;">
  <tr><td style="padding:14px 18px;border-bottom:1px solid #e2eaf0;">
    <p style="margin:0;font-family:Georgia,'Times New Roman',serif;font-size:11px;font-weight:bold;letter-spacing:0.08em;text-transform:uppercase;color:#8a99a8;">Email</p>
    <p style="margin:2px 0 0;font-family:Georgia,'Times New Roman',serif;font-size:16px;font-weight:bold;color:#1a2540;">%EMAIL%</p>
  </td></tr>
  <tr><td style="padding:14px 18px;">
    <p style="margin:0;font-family:Georgia,'Times New Roman',serif;font-size:11px;font-weight:bold;letter-spacing:0.08em;text-transform:uppercase;color:#8a99a8;">Password</p>
    <p style="margin:2px 0 0;font-family:ui-monospace,Menlo,'Courier New',monospace;font-size:16px;font-weight:bold;color:#1a2540;">%QUIZPASSWORD%</p>
  </td></tr>
  </table>

  <p class="tma-ink" style="margin:0 0 16px;font-family:Georgia,'Times New Roman',serif;font-size:17px;color:#2e3342;line-height:1.6;">You&rsquo;re in &mdash; <span style="text-decoration:underline;text-decoration-color:#00d4aa;text-underline-offset:3px;"><strong>no card required at any point.</strong></span></p>

  <p class="tma-ink" style="margin:0 0 16px;font-family:Georgia,'Times New Roman',serif;font-size:17px;color:#2e3342;line-height:1.6;"><strong>This is the confident-bet version of a sales pitch.</strong></p>
  <p class="tma-ink" style="margin:0 0 24px;font-family:Georgia,'Times New Roman',serif;font-size:17px;color:#2e3342;line-height:1.6;">If the first session lands at the right level for your body, you&rsquo;ll understand what the system does better than anything I could write.</p>
</td></tr>

<tr><td align="center" style="padding:0 40px 10px;">
  <a class="tma-cta" href="https://apps.apple.com/us/app/movement-athlete/id1357148593?ct=paywall_abandon_email" style="display:block;width:100%;box-sizing:border-box;background-color:#FFB000;color:#0b1120;font-family:Georgia,'Times New Roman',serif;font-size:16px;font-weight:700;line-height:1.4;text-align:center;text-decoration:none;padding:14px 28px;border-radius:8px;">&#63743; iPhone &mdash; download and do workout one &#8594;</a>
</td></tr>
<tr><td align="center" style="padding:0 40px 14px;">
  <a class="tma-cta" href="https://play.google.com/store/apps/details?id=com.themovementathlete.app&amp;hl=en_GB&amp;referrer=utm_source%3Dsendgrid%26utm_medium%3Demail%26utm_campaign%3Dpaywall_abandon" style="display:block;width:100%;box-sizing:border-box;background-color:#FFB000;color:#0b1120;font-family:Georgia,'Times New Roman',serif;font-size:16px;font-weight:700;line-height:1.4;text-align:center;text-decoration:none;padding:14px 28px;border-radius:8px;">&#9654; Android &mdash; download and do workout one &#8594;</a>
</td></tr>

<tr><td style="padding:6px 40px 28px;">
  <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="background-color:#f4f8fa;border-left:4px solid #00d4aa;border-radius:8px;">
  <tr><td style="padding:18px 20px;">
    <p style="margin:0 0 10px;font-family:Georgia,'Times New Roman',serif;font-size:13px;font-weight:bold;letter-spacing:0.08em;text-transform:uppercase;color:#00847a;">What you&rsquo;re downloading</p>
    <p style="margin:0 0 12px;font-family:Georgia,'Times New Roman',serif;font-size:15px;color:#2e3342;line-height:1.6;"><strong>The Movement Athlete is the system that gets you strong, mobile, lean and pain-free for life</strong> &mdash; while you master <strong>100+ calisthenics skills</strong>, step by step.</p>
    <p style="margin:0 0 12px;font-family:Georgia,'Times New Roman',serif;font-size:14px;color:#2e3342;line-height:1.65;"><strong>Training that&rsquo;s always just right.</strong> Your assessment places you at your exact level on every movement &mdash; then the engine recalibrates every single session, so it&rsquo;s never too easy and never more than your joints are ready for.</p>
    <p style="margin:0 0 12px;font-family:Georgia,'Times New Roman',serif;font-size:14px;color:#2e3342;line-height:1.65;"><strong>Progress you can feel &mdash; and see.</strong> Micro-progressions build strength in small, joint-safe steps, and every skill unlocks like a level in a game: full progression paths from your first push-up to the planche.</p>
    <p style="margin:0 0 12px;font-family:Georgia,'Times New Roman',serif;font-size:14px;color:#2e3342;line-height:1.65;"><strong>Built on sport science &mdash; and built on you.</strong> Crafted with sports scientists alongside the coaches, the system scientifically sets your exact sets and reps for the most optimal progression &mdash; and it keeps evolving from your feedback, every single session.</p>
    <ul style="margin:0;padding:0 0 0 20px;font-family:Georgia,'Times New Roman',serif;font-size:14px;color:#2e3342;line-height:1.8;">
      <li>Built by <strong>physiotherapists, gymnastics coaches and elite calisthenics coaches</strong></li>
      <li>Backed by <strong>Lead Sports Accelerator</strong> &mdash; led by Adidas and ex-Red Bull executives</li>
      <li><strong>100,000+ athletes</strong> &middot; 4.9&#9733; &middot; 47 countries</li>
      <li><strong>2,000+ exercises</strong> &middot; <strong>100+ skills</strong> with full progression paths</li>
      <li>Free to download &middot; <strong>your first 3 workouts included</strong> &middot; no card</li>
    </ul>
  </td></tr>
  </table>
</td></tr>

<!-- APP ASSET — the 4-device mockup, already hosted on themovementathlete.com (Aga's pick).
     webp: renders in Gmail/Apple Mail/most clients; Outlook desktop shows the alt text — acceptable. -->
<tr><td align="center" style="padding:0 24px 22px;">
  <a href="https://quiz.themovementathlete.com/?utm_source=sendgrid&amp;utm_medium=email&amp;utm_campaign=paywall_abandon&amp;utm_content=device_mockup" target="_blank" style="text-decoration:none;">
    <img src="https://themovementathlete.com/wp-content/uploads/4-Device-Screen-Mockup-NEW-2-1.webp" alt="The Movement Athlete on every screen: your assessment results, personalised training plan and skill mastery — phone, tablet, laptop and TV." width="520" style="width:100%;max-width:520px;height:auto;display:block;border:0;outline:none;text-decoration:none;margin:0 auto;">
  </a>
  <p style="margin:8px 0 0;font-family:Georgia,'Times New Roman',serif;font-size:11px;color:#8a99a8;line-height:1.5;">Your plan, on every device &mdash; phone, tablet, laptop, TV.</p>
</td></tr>

<tr><td style="padding:0 40px 8px;">
  <p style="margin:0 0 12px;font-family:Georgia,'Times New Roman',serif;font-size:13px;font-weight:bold;letter-spacing:0.08em;text-transform:uppercase;color:#00847a;">Here&rsquo;s what people are saying</p>

  <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="margin:0 0 10px;background-color:#ffffff;border:1px solid #e2eaf0;border-left:4px solid #00d4aa;border-radius:8px;">
  <tr>
    <td width="76" valign="top" style="padding:14px 0 14px 14px;">
      <img src="https://themovementathlete.com/wp-content/uploads/IMG-20210510-WA0004-1-150x150.jpg" alt="Luke — Movement Athlete member" width="56" height="56" style="width:56px;height:56px;border-radius:50%;display:block;border:0;">
    </td>
    <td valign="top" style="padding:14px 16px 14px 12px;">
      <p style="margin:0 0 6px;font-family:Georgia,'Times New Roman',serif;font-size:13.5px;color:#2e3342;line-height:1.55;"><em>&ldquo;When I found TMA this has absolutely changed everything for me&hellip; <strong>It feels like you&rsquo;ve got a personal trainer in your pocket.</strong>&rdquo;</em></p>
      <p style="margin:0;font-family:Georgia,'Times New Roman',serif;font-size:12px;font-weight:bold;color:#5b6b7a;">&mdash; Luke Murray</p>
    </td>
  </tr>
  </table>

  <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="margin:0 0 10px;background-color:#ffffff;border:1px solid #e2eaf0;border-left:4px solid #00d4aa;border-radius:8px;">
  <tr>
    <td width="76" valign="top" style="padding:14px 0 14px 14px;">
      <img src="https://themovementathlete.com/wp-content/uploads/2019/11/ANTHONY-150x150.png" alt="Anthony — Movement Athlete member" width="56" height="56" style="width:56px;height:56px;border-radius:50%;display:block;border:0;">
    </td>
    <td valign="top" style="padding:14px 16px 14px 12px;">
      <p style="margin:0 0 6px;font-family:Georgia,'Times New Roman',serif;font-size:13.5px;color:#2e3342;line-height:1.55;"><em>&ldquo;I was just tired of aching all the time and feeling like I was losing mobility. Now I am feeling so much better. <strong>My hips and my lower back have stopped hurting.</strong>&rdquo;</em></p>
      <p style="margin:0;font-family:Georgia,'Times New Roman',serif;font-size:12px;font-weight:bold;color:#5b6b7a;">&mdash; Anthony Monte</p>
    </td>
  </tr>
  </table>

  <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="margin:0 0 4px;background-color:#ffffff;border:1px solid #e2eaf0;border-left:4px solid #00d4aa;border-radius:8px;">
  <tr>
    <td width="76" valign="top" style="padding:14px 0 14px 14px;">
      <img src="https://themovementathlete.com/wp-content/uploads/kali3-150x150.png" alt="Kali — Movement Athlete member" width="56" height="56" style="width:56px;height:56px;border-radius:50%;display:block;border:0;">
    </td>
    <td valign="top" style="padding:14px 16px 14px 12px;">
      <p style="margin:0 0 6px;font-family:Georgia,'Times New Roman',serif;font-size:13.5px;color:#2e3342;line-height:1.55;"><em>&ldquo;I don&rsquo;t have to think about programming, it does everything for me&hellip; I&rsquo;m seeing <strong>a lot of strength &amp; mobility improvements</strong> and I&rsquo;m feeling more confident and more aware of my body.&rdquo;</em></p>
      <p style="margin:0;font-family:Georgia,'Times New Roman',serif;font-size:12px;font-weight:bold;color:#5b6b7a;">&mdash; Kali Bennet</p>
    </td>
  </tr>
  </table>

  <p style="margin:0 0 18px;font-family:Georgia,'Times New Roman',serif;font-size:11px;color:#8a99a8;line-height:1.5;">Real members &mdash; from themovementathlete.com, shared with permission.</p></td></tr>

<tr><td style="padding:0 40px 26px;">
  <p style="margin:0 0 4px;font-family:Georgia,'Times New Roman',serif;font-size:17px;color:#2e3342;line-height:1.65;">Jesse</p>
  <p class="tma-ink" style="margin:0 0 18px;font-family:Georgia,'Times New Roman',serif;font-size:14px;color:#5b6b7a;line-height:1.5;">Head Coach, The Movement Athlete</p>
  <p style="margin:0;font-family:Georgia,'Times New Roman',serif;font-size:15px;color:#2e3342;line-height:1.65;"><strong>P.S.</strong> <em>The 3 free sessions don&rsquo;t expire. But there&rsquo;s only one way to find out if the plan is right, and it isn&rsquo;t reading this email.</em></p>
</td></tr>

<!-- ════════════════════════════════════════════════════════════════
     LOCKED TMA EMAIL FOOTER — paste this EXACT block at the end of every email.
     Never hand-write a footer. Two rows: (1) social-proof badge, (2) legal.
     Source of truth (matches memorial-day-2026, 980, onboarding). Last set: 12 Jun 2026.
     ════════════════════════════════════════════════════════════════ -->

<!-- ══ SOCIAL PROOF ROW — navy bg, teal top border, TMA proof badge image ══ -->
<tr>
  <td style="background-color:#1a2540;padding:28px 40px 24px;text-align:center;border-top:3px solid #00d4aa;">
    <img src="https://content.app-us1.com/JgBmb/2026/05/22/5532b0da-bc84-49a0-bce3-d93606ab74b8.png" alt="100,000+ members · 4.8 stars" width="280" style="display:block;margin:0 auto 10px;max-width:280px;width:100%;height:auto;" />
    <p style="margin:0 0 10px;font-family:Georgia,'Times New Roman',serif;font-size:12px;color:rgba(232,236,241,0.55);line-height:1.6;">100,000+ members &nbsp;&middot;&nbsp; &#9733; 4.8 stars</p>
    <a href="https://themovementathlete.com/success-stories/" style="font-family:Georgia,'Times New Roman',serif;font-size:12px;font-weight:bold;color:#00d4aa;text-decoration:none;letter-spacing:0.04em;">See what they&rsquo;re saying &#8594;</a>
  </td>
</tr>

<!-- ══ FOOTER ROW — navy, reply invite, brand, subscription note, unsubscribe, medical disclaimer ══ -->
<tr>
  <td style="background-color:#1a2540;padding:24px 40px;text-align:center;border-radius:0 0 8px 8px;">
    <p style="margin:0 0 14px;font-family:Georgia,'Times New Roman',serif;font-size:12px;font-style:italic;color:rgba(232,236,241,0.5);line-height:1.6;">Have a question? Hit &lsquo;Reply&rsquo; &mdash; there&rsquo;s a human on the other side.</p>
    <p style="margin:0 0 6px;font-family:Georgia,'Times New Roman',serif;font-size:12px;color:rgba(232,236,241,0.5);line-height:1.6;">The Movement Athlete</p>
    <p style="margin:0 0 6px;font-family:Georgia,'Times New Roman',serif;font-size:12px;color:rgba(232,236,241,0.5);line-height:1.6;">You&rsquo;re receiving this because you&rsquo;re a Movement Athlete member.</p>
    <p style="margin:0 0 10px;font-family:Georgia,'Times New Roman',serif;font-size:12px;line-height:1.6;"><a href="%UNSUBSCRIBELINK%" style="color:#00d4aa;text-decoration:none;">Unsubscribe</a></p>
    <p style="margin:0;font-family:Georgia,'Times New Roman',serif;font-size:10px;color:rgba(232,236,241,0.2);font-style:italic;line-height:1.5;">Always consult your healthcare provider before starting any new exercise programme, particularly if you have a history of injury or joint issues.</p>
  </td>
</tr>

</table>
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</body>
</html>